Social selling is the process by which company brands use social networks to find potential customers with the expectation of closing sales in the future. It is an innovative and modern method to create a client-company link.
Through the use of this technique it is possible to establish new relationships with clients, branding and brand image and obtain new leads.
This is a slightly intrusive method, because it is not about trying to sell a product to a person directly, but rather about attracting new customers indirectly, making the decision and incentive to buy up to them.
The most used social networks for the development of this method are Instagram, Twitter, Facebook and especially LinkedIn, allowing you to easily access potential customers and leads.
To carry out this strategy, we must implement branding, communication and content marketing in accordance with the objective we seek, approaching potential customers through a quality service that awakens their interest in our brand.
How can I create sales opportunities through social networks?
Knowing the theory of social selling, it is time to know how to exercise this strategy in your company, then we will give you a series of tips:
1.Select with criteria the social networks that can take advantage of the most value to your brand. You must select those in which you have the most audience and your potential consumer profile.
2. Choose well the people you follow on these networks. Both to potential clients and to brands and companies that you would like to collaborate in the future.
3. If you use LinkedIn you must activate notifications to follow your prospects (ideal clients). It is also advisable to join groups related to your sector and participate in them, with this you will be able to get new contacts in the sector and potential clients. It is also advisable to send invitations to connect people who visit your profile, in order to attract their interest and establish a conversation.
4. Intermediate and get involved in existing conversations that mention you and talk about your brand (you will reflect an image of closeness and concern and commitment to your brand)
5. Make and share original and relevant content.
In short, if you want to see results in the application of social selling you should try to bring positions between the potential client and your brand, trying to get closer to them and establishing valuable conversations.
Why should we have a social selling strategy?
Currently most people use social networks, spending 22% of the time on these platforms. Taking advantage of this situation, brands have not stood still and already 85% of companies are willing to interact via social networks, an aspect that pleases the audience.
Social selling is a process that must be thought, planned and properly executed so that the desired results are found; you have to invest an amount of money and above all time.
Relating through social networks through social selling strategies can be a clear competitive advantage over your competitors who are not exercising these functions, so you should not miss the opportunity and you should develop a good social selling strategy
