How to increase your brand affinity and discover your brand’s personality
It is essential for companies to build a good relationship with their consumers so that it will last over time. When we define the brand …
Brand monitoring: tips and tools that you can use
Day after day, consumers post their opinions on their social profiles about the products or services they consume. And not only that, but also about …
Influencer Marketing to develop an effective strategy
Nowadays, brands have in their hands an incredible opportunity to reach their target customers, we are talking about influencer marketing. It is increasingly common to …
Competitive Benchmarking: what is it and how to do it?
Benchmarking is the process of comparing your company with other competitors using a set of specific KPI’s appropriate to your industry or strategy. This is …
The definitive social listening guide
Every day more and more people are posting all kinds of information on their social profiles. All the data that can be extracted through social …
Market research and its different methodologies
There are a thousand ways to understand how the world around us works, but market research is undoubtedly the most complete and effective. Here’s why. …
How to identify your brand’s reputation with the help of Consumer Data Intelligence
The Internet never sleeps, and 365 days a year users post their opinions about what they consume on their social profiles. Whether their ratings are …
Consumer Data Intelligence as a product development tool
Sometimes, generating new ideas for the development of a product or service is not an easy task. There are tools, such as Consumer Data Intelligence, …
5 Key Factors For Spotting Consumer Trends With Social Listening
People sound off on new products, trends, viral videos. And since these conversations are unsolicited, you can find truly organic trends
Boost your events and concerts with Social Listening
It is very important to implement social listening in event planning in order to optimize communication and online reputation.
