The Internet never sleeps, and 365 days a year users post their opinions about what they consume on their social profiles. Whether their ratings are good or bad, social media can provide you with a wealth of information about consumers and how they relate to your brand or company.
In order to have more control over your brand’s reputation, analysing data from your mentions in forums, blogs, news and social media becomes an almost obligatory task. It is essential to know your community and analyse your strategies in order to improve the perception that users have of you or your business.
We want to show you how active listening tools on social media platforms, such as Consumer Data Intelligence, can make your job easier.
Discover what the networks are saying about your brand in real time
Why can this tool make the process easier for you? As we explained above, the Internet does not rest and every day there are new consumer opinions posted on their social profiles. One of the great advantages of Consumer Data Intelligence is to identify and analyse all the information about you or your company in real time.
That’s right, at all times you can be aware of how your customers are perceiving your brand in order to create proactive and optimised strategies. In addition, this type of tool gathers all the mentions about you or your business in a single platform. It couldn’t be easier.
Lovers vs. Haters – Why should I care?
You or your company can be talked about both positively and negatively and both are equally important when it comes to brand reputation. To keep it under control it is important to know who likes you and who dislikes you.
In this hypothetical practice case we can see the accounts that talk about the brand with a positive and negative conversational tone. In addition, Consumer Intelligence gives you the opportunity to segment by social network to steer the strategy in one direction or another.
Do you want to know who your lovers and haters are?
Monitoring of positive and negative evaluations
It’s clear that everything that is published on social media can be seen by thousands and thousands of people, so to avoid negative repercussions on the reputation of your brand, it’s interesting to be able to do a more exhaustive monitoring of customer reviews.
With the help of Consumer Data Intelligence, as well as being able to do this in real time, the tool allows you to segment by gender and generations.
Do millennials or generation Z talk about you better?
Know where your brand is being talked about
When developing a strategic plan, it’s very useful to know where people are talking about your brand so that you can focus your efforts on a specific country or city. With the geolocation of conversations on social networks, all this information is provided to you in real time so that you are always aware of where your consumers and potential consumers are coming from.
In this case of hypothetical practice, it’s in the city of Madrid where there has been the most online conversation about a specific brand. Followed by Barcelona and Malaga.
Manage potential crises that could affect your brand
Active listening tools on social media are a great help in managing possible future crises that may affect your online reputation. By having access to all your consumers’ online conversations, you can have exhaustive real-time control of what they are saying about you, your brand or your company.
With the full range of information provided by Consumer Data Intelligence, you have the opportunity to make decisions tailored to the issues at hand.
Understand consumer reviews
Knowing what users think about a company is a key indicator to know if, in relation to the image they have of you and your brand, you are doing your strategies well or not. Take advantage of the information provided by Consumer Data Intelligence and make decisions adapted to current conditions.
