Find the right size and dimensions for your social images and videos on Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube and Snapchat in this comprehensive guide. Bookmark this always-up-to-date guide to make your social pictures as perfect as possible.
You don’t need to be told how important your social media visuals are. In fact, a recent survey found that 63.2% of businesses rely heavily on images and video in their marketing strategies.
So many platforms, so many rules.
It’s hard to get your visuals to look good on everything from Facebook to Pinterest without guidance. So we decided to make one.
We’ve looked at the different sizes and dimensions you need to know to keep your social accounts looking good and doing what they’re supposed to do.
All sizes in the title are recommended sizes. Usually you can use larger sizes, but stick to the aspect ratio to ensure images and videos are displayed correctly.
Facebook social image size
Facebook is becoming increasingly visual and mobile-centric. By 2022, Facebook will remain the world’s largest social media platform with more than 2.9 billion monthly active users. There are many eyes to see your content. So the potential here is huge, especially for algorithmic changes that favor participation and sharing.
There are many different types of images and videos on Facebook, from your feed to your profile page. We list them below:
Facebook profile picture dimensions: 180 x 180 pixels
Most likely, your most viewed image posted on the platform (your profile picture) will act as your avatar throughout the site.
Often, the first thing people see when they meet you are all of your posts, comments, and almost all of your Facebook activity.
Guidelines
- Requires a minimum width of 180px
- The height can be less than 180 pixels, but the image will not be clear
- Aspect ratio of 1:1
Facebook Business Page Profile Picture (180 x 180 px)
Facebook used to have different rules for profile pictures for business pages, but not anymore. Dimensions now exactly match the profile picture.
We want to include this section, just in case you’re looking for it.
Guidelines
- Requires a minimum width of 180px
- The height can be less than 180 pixels, but the image will not be clear
- Aspect ratio of 1:1
Facebook cover photo size: 820 x 312 pixels
In my days, we never had a cover.
Introduced in 2011, Facebook cover photos have enough space at the top of your profile (or Page) to place a photo of your choice (or video on your Page).
This is a great way to add some character to your profile without sacrificing a nice profile picture.
Guidelines
- For best results, you can set a minimum width of 400 pixels and a minimum height of 150 pixels.
- All of these measurements apply to the cover photo.
- If you want to add a cover video to your page, get all the details here.
Link image dimensions shared by Facebook: 1200 x 630 pixels
This refers to the image Facebook uses when generating the box from the share link. In addition to the image, you can also get the title and description of the content.
Correctly sizing images is critical to making your content look good when someone shares it on Facebook. If you get it wrong, the image can be severely cropped or stretched.
You can choose which images Facebook uses by setting social meta tags. Learn more about this topic here.
Guidelines
- Consider how the image matches the title and description of the content.
- If not set, Facebook will try to extract one from the content.
- The aspect ratio is 1.9:1.
Image size shared on Facebook: 1200 x 630 pixels
This is the best advice for making the image look good and making sure it doesn’t get distorted, but there may be some wiggle room.
Taller and shorter images are often seen on Facebook, so while 1200px is a good rule, you can increase the height a little, as follows:
Guidelines
- The maximum height of an image before cropping is 1800 pixels.
- The recommended aspect ratio is 3:2.
- Facebook will automatically crop or resize when you cross borders, so always test your images.
Facebook event cover photo dimensions: 1920 x 1080 pixels
It’s not just profile pages that get the cover photo treatment. Events also allow you to hang huge pictures to encourage people to attend your grand entrance, performance or other event.
There is also an option to include a video here, perfect for really getting in the Devonshire Cheesefest 2018 vibe. Get all the details on how to get the video here.
Guidelines
- Minimum width is 400x
- Minimum height is 150px
- Aspect ratio of 16:9
Other Facebook image and video sizes:
- Facebook group cover photo size: 1640 x 856 pixels
- Facebook video size: 1280 x 720 pixels
- Maximum Facebook video length: 240 minutes
- Facebook image ad size: 1200 x 628 pixels
- Facebook video ad size: 1080 x 1350 pixels (4:5 aspect ratio), minimum 1080 x 1080 pixels, also supports 16:9 to 9:16 aspect ratio
- Facebook Stories ad size: 1080 x 1920 pixels
- Facebook Messenger image ad size: 1200 x 628 pixels
- Facebook Reels: 1080×1350px (ratio 4:5)
Twitter social image size
Twitter is another huge platform with 396.5 million users, but gone are the days when your succinct observation was enough to draw attention to Twitter. Everything moves faster here, so you need compelling imagery to stand out in a fast-paced newsfeed.
According to one study, Tweets with images get 150% more retweets than Tweets without images. Do not smell.
Twitter profile picture dimensions: 400 x 400 pixels
Your Twitter profile picture is important because it appears on your profile page and every tweet you create. Especially if you are a brand.
Mostly, companies use their logos, but some also make seasonal changes to spice things up and grab some attention every now and then.
Guidelines
- Remember that the profile picture will be circular
- Recommended image size: 400 x 400 pixels
- Minimum image size: 200 x 200 pixels
- 1:1 aspect ratio
- Maximum file size: up to 2 MB
Image dimensions for Twitter in-stream photos: 1600 x 900 pixels
As mentioned earlier, sharing images can increase engagement and get more people to see your content. Proper image size will help you maximize results.
Twitter will crop and resize based on the image you use. To look best in the stream, 1600 x 900 pixels is the best minimum.
Guidelines
- Minimum size: 600 x 335 pixels
- Aspect ratio: between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
- Supported formats: GIF, JPG, and PNG
- The maximum file size for images and GIFs is 5MB on mobile and 15MB on the web
Twitter header photo size: 1500 x 500 pixels
Similar to Facebook, Twitter allows you to add a giant photo to your profile to show how funny and awesome you are.
Businesses use it in a variety of ways, from promoting new products and events, to adding extra branding, to showing off some pretty employee photos (we explain this in our Twitter moderation guidelines).
Guidelines
- Note that the image reacts to the screen size, so keep in mind the selection changes.
- To future-proof the image, it’s best to use the maximum size.
- The header image is cropped to a 3:1 aspect ratio.
Other Twitter image and video sizes:
- Minimum image size for Twitter cards: 120 x 120 pixels
- Twitter video sizes: 720 x 720 px (square), 1280 x 720 px (landscape), 720 x 1280 px (portrait). More information on video specs can be found here.
- Maximum Twitter video length: 140 seconds
- Twitter image sizes for ads: 800x418px (website card), 800x800px (app card image), 800x800px (carousel), 800x418px (direct message card), 800x418px (conversation card)
- Twitter ad sizes (video): 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait); Duration: 12 seconds or less (recommended), 2 minutes 20 seconds (maximum)
Instagram social image size
Since its inception, Instagram has been a visual network for marketers to indulge their inner photographer and filmmaker. Instagram Stories and Reels have gotten the most attention lately, but you can still easily grab attention with static images—one tip here is to use filters.
Choose the best of three Instagram post orientations (square, landscape, and portrait). Choose the right one for your brand and compose your photo or video accordingly. Let your creativity flow into stories and reels by considering the correct dimensions for these formats.
Instagram profile picture dimensions: 110 x 110 pixels
Like all profile photos, it appears next to every photo you post, so it’s important to highlight it.
Your profile picture is 110×100 pixels in the app, but larger on the desktop. Using a 180×180 pixel image will ensure it looks good on all devices.
Guidelines
- Keep the aspect ratio at 1:1.
- The logo is cropped as a circle.
- PNG cannot be used when changing images on the desktop.
Instagram photo size:
- 1080 x 1080 pixels (square)
- 1080 x 566 pixels (landscape)
- 1080 x 1350 pixels (portrait)
This refers to a photo that appears in an Instagram feed or when clicked from elsewhere, such as someone’s profile page.
Instagram clearly favors square images, but you can use rectangular images, where the platform fills the extra space with black.
The following guidelines are important to Instagram:
- 1080px is your limit. Anything above that, you’ll need to crop the image.
- Always remember that how it looks on mobile is more important than how it looks on desktop.
Instagram thumbnail size: 161 x 161 pixels (1:1)
For example, your picture will appear on someone’s profile page or in a hashtag search. Something that catches the eye can be important.
This is very handy when presenting products, especially when you want to turn your entire profile page into a single image.
Guidelines
- If your image is already a 1:1 square, you can start right away.
- For rectangular photos, Instagram simply crops from the center.
Other Instagram Sizes
- Instagram story size: 1080 x 1920 pixels
- Recommended Instagram video dimensions: 1080 x 1080 px (square), 1080 x 566 px (landscape), 1080 x 1350 px (portrait)
- Carousel posts and ads: 1080 x 1080 px (square) recommended, 1080 x 566 px (landscape) and 1080 x 1350 px (portrait) are also supported, can be video or still image
- Instagram ad sizes: 1080 x 566 px (landscape), 1080 x 1080 px (square)
- Instagram IGTV video size: 1080×1920 pixels
- IGTV cover image size: 420 x 654 pixels
- Instagram Reels and Live Streaming: 1080 x 1920 pixels
LinkedIn social image size
It’s time to get serious about business. Now we’re on LinkedIn, where the riches and a steady stream of thought leaders post weird status updates.
Either way, it’s a great place to connect with people, so grabbing their attention can be very valuable. As always, images are key.
LinkedIn profile picture size: 400 x 400 pixels
Once again, your profile picture gets more exposure on LinkedIn than anything else. From your posts to your profile page to search results, this is the first thing people see when they encounter you on a website.
To determine your LinkedIn look, choose something more professional than your average Facebook look.
Guidelines
- Images smaller than 400×400 pixels can be used at the risk of being cropped/pixelated.
- The image is cropped into a circle.
- LinkedIn also allows you to zoom and crop when selecting photos.
- Your photos can be up to 7680 x 4320 pixels.
- The maximum size is 8MB.
LinkedIn background title/cover image size: 1584 x 396 pixels
Here we have a huge space for pictures on your profile page. It ranks high, so it’s the main property that communicates your spending.
For example, if you’re a designer, this might be a good place to showcase some of your work. Brands can increase brand awareness by providing employees with customized, company-focused LinkedIn banners to display on their profiles.
It is best not to fill the background area with text as a secondary resume. If nothing else, just post a nice landscape photo.
Guidelines
- Remember, your profile picture will appear below.
- Also keep in mind that if the image is not high resolution it will look blurry.
- Keep the aspect ratio at 4:1.
- Maximum file size: 8MB.
Image size for LinkedIn company profile: 300 x 300 pixels
Your company profile image guides your brand on the platform. It usually just fills in your logo.
For a platform like LinkedIn, this is probably the best way to go, but if you want to try something different, go ahead.
Guidelines
- At 300 x 300 pixels, your company profile picture will be slightly smaller than your profile.
- Whether the image is square or cropped to a circle, depending on where it appears on the website.
- If you paste text, make sure it’s really legible.
LinkedIn Square Company Profile Image: 300 x 300 px
This happens every time your business shows up in a search query, so it’s obviously a good thing to get it right.
Ultimately, the images are only pulled from your business pages, so you just need to follow the same guidelines and sizes as above.
LinkedIn company cover photo size: 1128 x 191 pixels
This image is at the top of the LinkedIn company page, partially obscured by the profile picture and company information.
Very thin and mostly hidden, it’s an odd cover art, but there you go.
Guidelines
- Keep in mind that a lot of this will be covered up.
LinkedIn hero image size: 1128 x 376 pixels
This hero image refers to the “Life” tab on the company page when signing up for the platform’s paid recruitment service.
It is used to showcase the company’s culture to attract new employees. So when setting it up, it’s best to aim for fun and happiness rather than a gray suit and briefcase.
Guidelines
- 3:1 aspect ratio
- Only applies if you have a “Life” tab on your business page
Additional LinkedIn Image and Video Dimensions:
- LinkedIn post image dimensions: 1200 x 1200 px (square), 1080 x 1350 px (portrait)
- LinkedIn link post size: 1200 x 627 pixels
- Image size for LinkedIn stories: 1080 x 1920 pixels
- LinkedIn video size: 256 x 144 pixels (minimum) to 4096 x 2304 pixels (maximum)
- Maximum LinkedIn video length: 10 minutes
YouTube social image size
Another very intuitive platform. While video is the goal of the game here, the right imagery can mean the difference between new subscribers and total ignorance.
Successful YouTubers have learned the art of engaging previews, so this is the right place to start.
YouTube profile picture dimensions: 800 x 800 pixels
Compared to other platforms, YouTube profile pictures are less prominent, but still important.
What you choose is up to you. YouTube users often use their own avatars, while publishers and companies use their logos. Take a moment to consider the options that are best for you.
Guidelines
- You can upload pixels smaller than 800×800 pixels, but you may run the risk of low-quality images.
- If you upload a photo, make sure the photo is centered.
- Acceptable formats are JPG, BMP, PNG or GIF (but not animated GIF).
- The profile picture is cropped into a circle.
- Photos are rendered at 98×98 pixels.
YouTube channel cover photo dimensions: 2560 x 1440 pixels
This is also known as “channel art” and is at the top of your YouTube channel. It has a lot of space so it’s worth your time.
Think about what will help explain your expectations for the channel. A good place to start is to look at your most discussed topics.
Guidelines
- Maximum file size is 6MB
- This will be seen on many devices, so 2560 x 1440 pixels will make sure it looks good on all devices
- 2560px is the maximum width (desktop)
- 1546 x 423 pixels (smartphone)
YouTube image preview thumbnail size: 1280 x 720 pixels
When you upload a video, YouTube can simply select a frame from it as an image preview. However, this isn’t always appropriate, especially if the video has the wrong aspect ratio or you want more descriptive cover art.If you want to have your own image, you can create it separately. Check out some of the most subscribed YouTubers for inspiration.
Guidelines
- 16:9 aspect ratio
- Try to keep it under 2MB
- Minimum width is 640px
Other YouTube image sizes:
- YouTube standard video: minimum size is 426 x 240 pixels, maximum is 3840 x 2160 pixels; 16:9 aspect ratio
- Banner image: Minimum upload size is 2048 x 1152 pixels, with a 16:9 aspect ratio.
- Safe area for text and logos (displayed on all devices): 1546 x 423 pixels.
Pinterest social image size
Pinterest is about vision. With over 430 million people using Pinterest every month to spot trends and get inspiration for everything from weddings to home decor, it’s the go-to place for retail businesses.
It’s important to get the right images and showcase your products properly. When it comes to Pinterest images, you need to think vertically, as this format is better for tall than wide images.
Pinterest profile photo dimensions: 165 x 165 pixels
This doesn’t take up much space on Pinterest, but it’s good to have a face on your personal board.
At the end of the day, it doesn’t really matter to the platform, so just choose what you think best represents you and what you do on Pinterest.
Guidelines
- The image is cropped into a circle.
- It must be kept under 10 MB.
Pinterest standard pin image size: 1000 x 1500 pixels
Pins are all the images you see on Pinterest that other people have uploaded. They behave differently in different parts of the site, so these guidelines are more detailed:
Guidelines
- Pins are placed in portrait orientation, usually with a 2:3 aspect ratio
- Pins with aspect ratios greater than 2:3 may be cropped in other people’s feeds
- File type: PNG or JPEG
- Maximum file size: 20MB
Pinterest board display size: 222 x 150 pixels
When you’ve spent a long time piecing together some great pins on the board, you want the board to look good too.
Board cover photos help users understand what the board is about and entice them to click.
To set it up, you must first upload the image you want to use as a pin.
Guidelines
- Your cover photo will appear as a square with two other pins on the right.
- You can use the board’s Edit function to specify a cover.
Other Pinterest image sizes:
- Pinterest video size: square (1:1) or vertical (2:3, 9:16); duration: minimum 4 seconds, maximum 15 minutes
- Pinterest Sponsored Carousel: Aspect Ratio: 1:1 or 2:3, 1000 × 1000 px or 1000 × 1500 px
- Pinterest Story Pins Image size: 1080 x 1920px
TikTok social image size
TikTok is the latest video sharing app people are looking for. Not only people but also brands are jumping on the bandwagon to address and reach new target groups. Here are a few things brands need to keep in mind when it comes to the basics of in-app dimensions.
Recommended TikTok image sizes in 2022:
- TikTok videos: 1080 x 1920 pixels, up to 3 minutes
- TikTok profile photo: 200 x 200 pixels
- TikTok In Feed ad video aspect ratio: 9:16, 1:1 or 16:9.
Snapchat
Founded nearly 10 years ago, Snapchat helps people and brands tell stories through fun filters and enticing content that disappears within 24 hours. Snapchat also introduced the network of the famous Stories format that was later adopted by most major social networks.
According to reports, in January 2022, Snapchat’s target audience is expected to exceed 557 million daily active users. Find the right dimension for your brand below to engage with this community.
Recommended Snapchat image sizes for 2022:
- Split image: 1080 x 1920 pixels
- Geofilter: 1080×1920 pixels
- Story: 1080 x 1920 pixels; maximum file size 34 MB; duration: 10 seconds or less
